Tiffany & Co. – Yellow Is The New Blue

Jan 21

Miami Design Shop was entrusted by Bureau Betak to support Tiffany & Co. in the complete transformation of its Design District flagship for Miami Art Week. For the brand’s Art Basel activation, Yellow Is The New Blue, the iconic storefront was reimagined as an immersive Yellow Diamond Café and Diamond Room, shifting Tiffany’s signature blue into a bold, luminous yellow for the season.

In celebration of the event, the legendary $30 million Tiffany Yellow Diamond was unveiled inside the Diamond Room alongside other iconic yellow diamond.

Our team led the project from design and engineering through fabrication and installation, executing a full-scale spatial takeover that activated both the exterior and interior of the store. The transformation began at street level, where custom exterior and interior vinyl wrapped windows, floors, stairs, and walls—instantly redefining the architecture and signaling the experience within.

We fabricated a bespoke outdoor bench, sculptural ornaments suspended throughout trees and grand interior ceilings, and a series of custom architectural elements that carried the color story throughout the space. Inside, Miami Design Shop produced custom wall systems, bars, and jewelry pedestals, alongside custom glass, mirrors, and lightboxes, all precision-built.

A custom LED programming system was developed to enhance the environment with controlled illumination and glow, while metal and wood fabrication anchored the space with refined structure and durability. The centerpiece of the activation was the Diamond Room—a high-security, custom-built environment engineered and fabricated by our team to house one of the brand’s most historic pieces.