Tag Heuer x F1 at Race Week

Miami Design Shop worked with TAG Heuer to bring Miami Race Week / F1 2025 to life through a fully immersive, precision-built experiential activation, which launched in May. Designed to celebrate the adrenaline, engineering, and excellence of Formula 1, the installation transformed a custom-fabricated shipping container into a premium branded environment built to showcase the 2025 TAG Heuer x F1 Collection for the race.