Florida’s Gold Coast Driver’s Seat

Written By Miami Design Shop

Agency: Mayda, Nervy Pictures, and Related Group

Activation | Miami Grand Prix | 2026

During Miami Grand Prix weekend, Ambition Accelerated brought together founders, executives, investors, and operators for a branded experience centered around performance, momentum, and the pace of modern business in South Florida.

Developed alongside Mayda, Nervy Pictures, and Related Group, Miami Design Shop supported the fabrication and installation of the activation environment, helping translate the campaign into a physical experience built for interaction, visibility, and flow throughout the event. At the center of the space was a racing simulator installation used as both a visual anchor and participation point throughout the weekend, as well as a wireframed F1 Race Car Sculpture.

Scope Of Work

  • Fabrication

  • Metal Wireframe F1 Race Car Sculpture

  • Power Coating & Surface Finishing

  • Simulator Display Buildout

  • On-Site Installation & Coordination

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Tag Heuer: Designed To Win Experience